As a general rule, you will not be required to provide personally identifiable information as a condition to your browsing the Website. When such information is gathered, we will gather a limited scope of information from you that is necessary to facilitate the requests submitted by you, to improve this Website and your experience with the Website, and to make future visits to the Website easier and more personalized for you.
Information That We Collect From You
Depending on how you use the Website, we may collect certain information from you, including but not limited to:
- physical addresses
- telephone numbers
- e-mail addresses
- dietary preferences
- all other personally identifiable information you affirmatively provide to us.
Failing to provide information that is required to complete certain transactions will not prevent you from browsing the Website, but it may prevent you from being able to complete certain transactions and/or prevent us from contacting you in order to put you in contact with the appropriate vendor(s).
The general categories of information we gather include:
Personal User Information
We may also require that you supply your name, physical address, telephone number, e-mail address or other personally identifiable information in order to facilitate certain transactions. We may also require additional personal information to provide specific services to you.
Anonymous User Information
Certain non-personal, anonymous information may be automatically provided to our Web servers by your computer. Additionally, certain other information (such as cookies, described below) may be transmitted by our Web server to your computer. That information does not contain any personally identifiable information. Specific types of anonymous information are described below:
For each visitor to the Website, whenever possible, our Web server automatically recognizes the visitor’s domain name or IP address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, Web servers can identify your computer by its IP address. In addition, Web servers may be able to identify the type of browser you are using or even the type of computer.
We collect IP addresses and related information for the purposes of system administration, to assess the traffic to the Website and to maintain and improve the Website. Although it is not our practice to link IP addresses to your personally identifiable information, we reserve the right to use IP addresses to identify a user when we feel it is necessary to protect the compelling interest of our business, the Website, users of the Website or others or to comply with laws, court orders, or law enforcement requests.
Cookies are short strings of text sent from a Web server to a Web browser when the browser accesses a website. In simplest terms, when the browser requests a page from the Web server that originally sent it the cookie, the browser sends a copy of the cookie back to that Web server. A cookie typically contains, among other things, the name of the cookie, a unique identification number, and an expiration date and domain name information. Cookies are used for personalization, tracking and other purposes. Cookies may be “session-only” or “persistent.” Persistent cookies last for more than one visit and are typically used to allow a visitor to the Website to personalize their experience.
Effortlessly Healthy may employ a common technique usually referred to as “pixel tracking” to measure the effectiveness of marketing and advertisements, as well as compile aggregate usage statistics. Pixel tracking, which may be used in connection with advertisements on other sites, on the Website or in e-mail messages, involves the use of pixel tags (also known as “clear gifs,” “Web beacons” or “1-by-1 gifs”) that are not visible to the user of the site and consist of a few lines of computer coding. For example, if you visit the Website from an advertisement on another site, the pixel tag will reference the cookie you received when you clicked on the advertisement. The pixel tag also may register this activity with a business partner to allow us to count the number of times or when an advertisement is accessed. This data is collected for use in our marketing and research. Personally identifiable information about you is not collected by pixel tracking, nor is any tracking information generated from the pixel tag allowed to be used for any other purpose other than to report Website activity to us.
We may also request other personally identifiable information from you, or you may affirmatively provide us with such information. As a general matter, we try to limit the information we gather to the minimum information we need to perform the applicable services and to improve your experience on the Website. If you send an e-mail to the Website or otherwise affirmatively provide us with information beyond what we request, we will treat such information as having your consent to collect, retain and use such information for purposes reasonably associated with the purpose for which you provided the information. For example, we may retain a copy of the e-mail and any personally identifiable information you may have supplied in the e-mail with respect to a user service question to help us evaluate our service, train our employees and provide better service to our users.
How We Use The Collected Information
Users of the Website may browse without being obligated to submit any personal information; however, we may collect certain personally identifiable information from you in certain areas of the Website for certain purposes. We use information that we collect about you or that you provide to us, including any personal information, in the following ways:
- to provide information to us, to owners or operators of affiliated Websites, and to any vendor of the products or service that you express an interest in purchasing or licensing;
- to provide information to one of our guest authors (a "Guest Author") whose article you have specifically requested to download;
- to conduct other transactions offered by Effortlessly Healthy that you may request;
- to service your account with us and to respond to your questions;
- to provide Effortlessly Healthy’s newsletter to you via e-mail;
- to assist us in providing better products and services (for example, we may contact you to assist us in evaluating the performance of our staff, assessing the quality of product or service received or helping us improve the Website and our facilities and services); and,
- to compile and aggregate statistics and analyses about users’ use of the Website, products and services, which statistics are used to enable us to provide better service and products to you and others in the future.
Other Sources of Information
We collect the user information described above by means of your use of the Website and the features of the Website. For example, information is collected in connection with online transactions, with the registration of users, and with the provision of information and/or services.
How We Share the Information
Additionally, you may authorize us to share your e-mail address with our Affiliates, business partners, and third parties, including vendors whose products are profiled on the Website. If you opt-in and/or receive an e-mail opt-in confirmation, our Affiliates and business partners and third parties may contact you via e-mail, U.S. post, and/or telephone with a variety of special promotions, offers, or other information that may be of interest to you.
Effortlessly Healthy may share personally identifiable information with its Affiliates and business partners necessary to complete transactions as part of its standard business operations and to assist us in offering products or services to you.
First, we may disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, users of the Website, or anyone else who could be harmed by such activities. Second, we may disclose user information when we believe in good faith that such disclosure is required by applicable law.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on the Website.
We post customer testimonials on the Website which may contain personally identifiable information such as the customer’s name. If you want to remove your personal information that is being displayed on the Website under public pages please send your request to firstname.lastname@example.org.
Effortlessly Healthy does not solicit personal information from children. We abide by the United States Children’s Online Privacy Protection Act and will not knowingly collect personally identifiable information from children under age 13. We recommend that parents actively participate in their children’s use of the Internet.
Choices You Can Make About Your Information
We will give you an opportunity to opt-out of the gathering of your personally identifiable information, specific uses of your personally identifiable information, and any marketing promotions in accordance with the procedures set out in the section below, “Correcting and Changing Your Information.” In addition, you may opt-out of receiving any further e-mail from Effortlessly Healthy by clicking on the “unsubscribe” button in any Effortlessly Healthy e-mail. By adjusting the settings in your browser, you can refuse to accept cookies or give yourself the opportunity to accept or reject cookies, or receive notice of cookies. Software programs are available that block cookies. Refusing cookies may impinge or block altogether your user experience on the Website by eliminating personalization or other features.
Correcting or Changing Your Information
If you wish to amend, correct, update, delete or opt-out of any information to which you have previously opted-in or wish to review information we have collected about you, please contact Effortlessly Healthy via e-mail at email@example.com, and we will attend to your request and make any necessary revisions with respect to our Website. Please be advised, however, that to amend, correct, update, delete, or opt-out of information we have already provided to our participating Vendors, you will be required to direct your request that any such changes be made to the applicable Vendors.
We are concerned with the security of your personally identifiable information and try to provide secure transmission of your information from your PC to our servers. For certain transactions on certain pages of the Websites, we may use Secured Sockets Layer (SSL) technology to secure the transfer of information. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information transmitted over the Internet.
If you have a user name and password for any of the features on the Website, you have the responsibility of keeping your password secret. You should not reveal your password to anyone. We will not ask you in an unsolicited telephone call or e-mail for your password. In addition, you should take reasonable precautions when using a computer that is not your own or in a public setting.
Changes in This Privacy Statement
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you by e-mail or by means of a prominent notice on our home page.
Contacting Effortlessly Healthy
If you have any specific questions regarding any issues about privacy on the Website, please contact Effortlessly Healthy at 1440 Scottsville Road, Rochester, NY 14624 or via e-mail at firstname.lastname@example.org, and we will attend to your request and make any necessary revisions.
Our collection and use of information shall be governed by laws of the State of New York.
Last Revised 4/3/2018